Parques Reunidos Strengthens Its Commitment to Accessibility and Inclusion by Joining the Hidden Disabilities Sunflower Network
Parques Reunidos Strengthens Its Commitment to Accessibility and Inclusion by Joining the Hidden Disabilities Sunflower Network
- Parques Reunidos becomes the first company in Spain to join this global network supporting individuals with non-visible disabilities.
- The initiative will be implemented in Faunia, Zoo Aquarium Madrid, Atlantis Aquarium Madrid, Aquopolis Villanueva, Aquopolis Cartaya, Aquopolis Costa Dorada, Aquopolis Cullera, Aquopolis Torrevieja, Selwo Aventura, Selwo Marina, and Teleférico Benalmádena, including staff training to enhance the visitor experience.
April 3, 2025. Parques Reunidos takes a significant step forward in its commitment to accessibility and inclusion by joining the Hidden Disabilities Sunflower Network, becoming the first company in Spain to be part of this initiative. This alliance reinforces the group's dedication to ensuring an inclusive experience for all visitors by providing a more welcoming and understanding environment for individuals with non-visible disabilities.
The Hidden Disabilities Sunflower Network is an internationally recognized program that enables individuals with disabilities to wear the sunflower symbol, signaling to park employees their need for support or understanding while navigating various facilities and attractions. Through this initiative, Parques Reunidos will implement the program in eleven of its parks in Spain: Faunia, Zoo Aquarium Madrid, Atlantis Aquarium Madrid, Aquopolis Villanueva, Aquopolis Cartaya, Aquopolis Costa Dorada, Aquopolis Cullera, Aquopolis Torrevieja, Selwo Aventura, Selwo Marina, and Teleférico Benalmádena. This expansion follows the successful adoption of the program in other European parks within the group, including BonBon-Land, Bø Sommerland, and Tropical Islands.
Isidora DĂaz, Chief HSE & Sustainability Officer at Parques Reunidos, stated: "At Parques Reunidos, we firmly believe in creating leisure spaces that are accessible to everyone. Our participation in the Hidden Disabilities Sunflower Network reflects our commitment to inclusion and allows us to continue advancing in the development of experiences where all individuals, regardless of their abilities, feel welcomed and supported."
From Hidden Disabilities Sunflower, CEO Paul White emphasized: "We are delighted to welcome Parques Reunidos to the Hidden Disabilities Sunflower Network. As the first Spanish company and leisure destination to implement the Sunflower initiative, it demonstrates a strong commitment to accessibility, prioritizing the inclusion of individuals with disabilities—both within their workforce and among their visitors. The Sunflower symbol enables staff to identify individuals with non-visible disabilities, providing them with support, additional time, and understanding when needed. This ensures a welcoming and inclusive experience that encourages visitors to return”.
Key Highlights of the Initiative:
- Pioneering in Spain: Parques Reunidos is the first company in the country to join the Hidden Disabilities Sunflower Network.
- Staff Training: Employees at participating parks will be trained to recognize the sunflower symbol and provide inclusive and empathetic service.
- Positive Impact: This initiative is expected to significantly enhance the experience of visitors with non-visible disabilities, fostering more accessible leisure environments for all.
With this initiative, Parques Reunidos strengthens its commitment to accessibility and social inclusion, aligning this action with its corporate social responsibility strategy and contributing to building a more inclusive society.
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